Not all of the touchdowns at Super Bowl XLIII will be on the field. Athena Cosmetics, Inc., makers of the premier cosmetic eyelash conditioner, RevitaLash®, hopes to score big by kicking off a revolutionary new hair conditioner, Hair by RevitaLash®, at Super Bowl 43. This highly anticipated product will be introduced for the first time at the Exclusive “Celebrity Beach Bowl” Gifting Suite (a Super Bowl event in association with Direct TV) in St. Petersburg, Florida on January 31st 2009.